8 Personal Branding Mistakes That Are Hurting Your Business

There’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn’t enough to define your brand.Therefore, it’s very important to thoughtfully create a personal brand that truly shares who you are and what you stand for.If a brand isn’t appealing to your audience or not genuine, it can repel customers. But the process of creating a brand can be intimidating for some.So how do you avoid personal branding blunders when it comes to helping instead of harming your business?Here’s the biggest personal branding mistakes to avoid:1. Thinking you don’t need a Personal BrandWhether you intentionally create a brand or not, every communication and experience you have with customers and potential customers is shaping your brand.That’s why it’s critical to create a positive brand communication. If you don’t take time to define your brand, your message can get wishy washy. That lack of clarity will hurt your marketing efforts.2. Using Copycat Branding.

Often when people start out in business they feel like imitating their top competitors is a good idea. Don’t imitate, instead innovate.Accentuate what makes you unique. Differentiate yourself. Show why your differences make you a better choice.Do this by creating signature systems, products and messaging that sets you apart.3. Not Being Authentic.Some people take a dress-up approach to branding. They feel like they must be something they are not in order to attract customers.Authenticity in marketing matters more than ever before. Being honest and transparent builds trust.A brand should be genuine and always maintain consistent messaging that is in alignment with your personality and brand.4. Lacking Consistency.Your personal brand promise and message should be clear with every communication.The more consistent your brand is, the stronger it will attract followers. So as you write blog posts, eBooks and social media posts etc., make sure the thoughts, opinions and information shared is consistent with your personal brand.Every communication should reflect your brand personality and values.5. Not Writing Your Own Stuff. Content marketing helps you develop leadership in your industry. Your fans want to hear from you – not the same old thing that everyone else is writing.Every time you write it’s a communication that builds a relationship with your followers. They experience your personality and voice. Make time to write your own tips, checklists, guides and freebies for your content marketing efforts.Writing unique articles also boost your website SEO.6. Not Defining Your Niche.No business can be all things to all people. It’s really important to define your target market. Period.The more narrowly you can define your target market the better; otherwise, you risk confusing your customers and you’ll have a harder time attracting the right kind of clientele that you want to serve most.7. Not Loving Your Tribe. Your tribe is a group of people where an unconditional love and connection exists.

Raving fans will tell the world how amazing you are. That’s why it’s important to give special treatment to your tribe.Find your tribe. Love them hard. Give them special offers. Allow them behind the scene’s peaks. Share advanced notice about things coming down the pipes.8. Forgetting Quality and Professionalism. The Internet knows all so if you make a mistake, someone’s going to catch it.When you send a newsletter with typos or broken links it reflects poorly on your brand. When your customer has a problem and calls customer service, they want their issue resolved.Pay special attention to your appearance. Watch the language you share on social media. Your demeanour should be humble not arrogant. Display ethical behaviour when attending public events. Answer the phone professionally.Take these lessons to heart and keep them at the core of your personal branding strategy. Even if you feel good about your branding efforts, it’s smart to step back and take a look at your existing strategy and double-down your efforts to protect your personal brand.

Are Inventory Financing Lenders and P O Factoring Solutions Your Best Business Financing Bet?

Your worst business nightmare has just come true – you got the order and contract! Now what though? How can Canadian business survive financing adversity when your firm is unable to traditionally finance large new orders and ongoing growth?

The answer is P O factoring and the ability to access inventory financing lenders when you need them! Let’s look at real world examples of how our clients achieve business financing success, getting the type of financing need to acquire new orders and the products to fulfill them.

Here’s your best solution – call your banker and let him know you need immediate bulge financing that quadruples your current financing requirements, because you have to satisfy new large orders. Ok… we’ll give you time to pick yourself up off the chair and stop laughing.

Seriously though…we all know that the majority of small and medium sized corporations in Canada can’t access the business credit they need to solve the dilemma of acquiring and financing inventory to fulfill customer demand.

So is all lost – definitely not. You can access purchase order financing through independent finance firms in Canada – you just need to get some assistance in navigating the minefield of whom, how, where, and when.

Large new orders challenge your ability to satisfy them based on how your company is financed. That’s why P O factoring is a probably solution. It’s a transaction solution that can be one time or ongoing, allowing you to finance purchase orders for large or sudden sales opportunities. Funds are used to finance the cost of buying or manufacturing inventory until you can generate product and invoice your clients.

Are inventory financing lenders the perfect solution for every firm. No financing ever is, but more often than not it will get you the cash flow and working capital you need.

P O factoring is a very stand alone and defined process. Let’s examine how it works and how you can take advantage of it.

The key aspects of such a financing are a clean defined purchase order from your customer who must be a credit worthy type customer. P O Factoring can be done with your Canadian customers, U.S. customers, or foreign customers.

PO financing has your supplier being paid in advance for the product you need. The inventory and receivable that comes out of that transaction are collateralized by the finance firm. When your invoice is generated the invoice is financed, thereby clearing the transaction. So you have essentially had your inventory paid for, billed your product, and when your customer pays, the transaction is closed.

P O factoring and inventory financing in Canada is a more expensive form of financing. You need to demonstrate that you have solid gross margins that will absorb an additional 2-3% per month of financing cost. If your cost structure allows you to do that and you have good marketable product and good orders you’re a perfect candidate for p o factoring from inventory financing lenders in Canada.

Don’t want to navigate that maze by yourself? Speak to a trusted, credible and experienced Canadian business financing advisor who can ensure you maximize the benefits of this growing and more popular business credit financing model.